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Centrica
Refreshing a Brand
We worked with the largest energy supplier in the UK to bring consistency and clarity to their brand voice and tone.
We started this project by understanding the companies' strategic ambitions, which were being reshaped during our engagement. We standardized their internal and external Brand Book, and created a new set of refreshed templates in line with the new creative direction.
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Deliverables
Brand Book
Internal Brand Guidelines
External Brand Guidelines
Templates
Presentations
The Project
We evolved an already established corporate brand, and provided an integral creative service, including projecting the future evolution of the brand.
Brand Book
The purpose of this creative document was to help employees communicate and implement the Centrica brand. Given the company's market-leading position, a clear, consistent, and coherent presentation of their brand across all communication channels was critical to the business.
Templates
To ensure the brand refresh was consistently applied, we created a set of new PowerPoint and email templates for internal and external use. We also delivered a bank of images for corporate use, as well as updating some internal images used in newsletters and the corporate Intranet.
