The Challenge
A global wellbeing brand faced unexpectedly low conversions on their website’s free sample program. Despite investing millions in global paid media campaigns, sample redemption rates remained far below expectations.
Given the proven quality of their products, the brand knew conversions after sampling would be strong, but the initial barrier was preventing results.
Our Approach
We carried out a comprehensive CRO review to identify and resolve conversion blockers. Our team delivered detailed recommendations, supported by wireframes and design proposals to illustrate improvements. We also provided technical assistance during implementation to ensure smooth rollout.
The Impact
The changes transformed performance: conversion rates jumped from 3% to 44% globally. The uplift was so dramatic that the brand paused paid media campaigns, demand exceeded operational capacity.
Specialized UX improvements can lead to major conversion benefits.
Confidentiality Matters
Out of respect for our client agreements, we never disclose names or brands. This discretion is part of our DNA: we deliver, our clients take the credit.
