The Challenge
A global consumer goods company was running multiple Mailchimp instances across local markets. Consent management was fragmented, raising GDPR compliance risks.
Costs were high, features limited, and the setup did not align with the company’s enterprise architecture.
Our Approach
We designed and executed a seamless HubSpot rollout across markets. This included:
- +Migrating data from multiple Mailchimp instances.
- +Integrating HubSpot with the client’s customer data cloud, e-commerce platforms, and third-party tools.
- +Developing custom code and reusable email templates.
- +Creating training materials to support adoption.
The Impact
The client consolidated global marketing operations under one platform, reducing costs and compliance risks. Campaign automation scaled quickly across markets, enabling millions of consumers to be reached with personalized and compliant communications.
We can help migrate systems with no business interruption or data loss.
